The lottery company, Westdeutsche Lotterie GmbH, has implemented Sensorberg’s Beacon technology and installed Beacons in 60 lottery retail outlets.

Until 25th September 2016 Westdeutsche Lotterie GmbH has deployed Beacon technology – as a part of a pilot project – in 60 outlets around Cologne, Düsseldorf and Dortmund.

WestLotto has implemented this new technology in WestLotto app to provide additional games and prizes. Over the course of fourteen weeks, the beacons – 2 per retail location – will be thoroughly tested; lottery players in the Cologne, Düsseldorf or Dortmund area, should download the beacon-enabled WestLotto app and activate Bluetooth on their smartphones to take advantage of these new features.

What is Beacon technology?

In 2013 Apple presented iBeacon at the Worldwide Developers Conference (WWDC); today the technology is a new secret weapon with unlimited possibilities. Beacons are small radio transmitters based on Bluetooth Low Energy (BLE), which transmit a unique identification number. These transmitters are available in a number of formats, including both battery and USB powered. A beacon’s functionality is limited: it permanently transmits its unique identification number in specified intervals, but it is not able to receive, forward or save information itself. When a smartphone with a Beacon-enabled app comes into range of a beacon signal, a specified action is triggered, e.g. push notification.

One of WestLotto’s goal in implementing this technology is to provide a seamless interaction between its mobile offerings and its retail outlet locations, thus making WestLotto a multichannel experience for all its customers.

About Westdeutsche Lotterie GmbH & Co. OHG:

With annual sales of more than 1.6 billion euros, WestLotto is Germany’s largest lottery operator and its market leader. The 350 employees at the Münster-based headquarters as well as the 3,500 lottery retail outlets in North Rhine-Westphalia ensure a technically secure, responsible and smooth gaming structure in accordance with the national authorities. Around 40 percent of the gaming revenues are transferred to the state of NRW to support social welfare, sports, art, culture, nature, and environment/monumental protection. Last year alone WestLotto contributed more than 650 million euros to these governmental programs.