Ströer, Deutsche Bahn and Sensorberg inaugurate a the widest public Beacon test field at Düsseldorf main station
Ströer’s advertising media inside the main station are equipped with Beacons.
Düsseldorf / Berlin. Ströer proposes to test the infrastructure of communication of the future: together with Deutsche Bahn, Ströer has equipped the main station of Düsseldorf with Sensorberg’s Beacons, thus enabling its partner advertising media to become completely interactive.
Agencies and advertising companies can hence benefit from the widest, first public Beacon test field in Germany – the DUS open playground. Any interested company can test its own campaigns via Beacons until the end of this year for free and thus experiment with the advertising solutions of the future.
Through Bluetooth low-energy-based techniques, the digital handshake is easily realized, thus tying bonds between the real and digital world. Retail clients in particular could benefit from these developments, since the mechanics of e-Commerce can be easily integrated in stores through Beacons.
The Beacons push a notification on the user’s smartphone through the App of the advertiser as the user walks by. This way additional product information, ads or coupons reach immediately the consumer, at the right time and the right place and lead him to the Point of Sale.
The DUS open playground enables agencies to find out which of the iBeacon technology possibilities can be implemented in real conditions and which ones are accepted among target groups.
“As an iBeacon technology infrastructure provider, we can basically build a bridge between the real world and the online universe and make the digital handshake possible for our clients throughout Germany”, says Christian Schmalz, COO of Ströer Media AG. “We make this infrastructure and our knowledge available for creative minds and developers, so that they can experiment in a real scenario and in direct customer interaction”.
“Stations are the biggest and most frequented hubs in Germany and in direct proximity of Point of Sales. This way, it makes sense for advertising agencies to test this challenging technique here”, adds Ulrich Klenke, leading the corporate marketing of DB Mobility Logistics AG. “The personalized address to the customer is moreover ever more relevant. With the iBeacon technology, we will have in the future the possibility to complement our campaigns with appropriate information within the environment of a station, as well as to add and integrate additional service features destined to our customers”.
Agencies and advertising companies who want to test their use cases at the DUS open playground can register on www.stroeer.de/open-playground and receive a well-documented software development kit (SDK) for iOS and Android from the iBeacon specialist Sensorberg. The Beacons are administered on the Beacon Management Platform provided by Sensorberg. Among other features, the precise moment at which a determined action has to be triggered by a Beacon can be defined.
The participating agencies also have the possibility to present a casefilm of their implementation of this technology at the Hyperlocality Award, which will be bestowed for the first time in November at the bitcom Trendkomferenz.
Since its foundation in 2013 by Alexander Oelling, the Berlin-based company Sensorberg GmbH develops and distributes as an iBeacon specialist a Beacon Management Platform based upon Apple’s iBeacon Bluetooth protocol. As a service provider, Sensorberg enables any company to make its app iBeacon-compatible and manage its Beacons, as well as their associated contents, through its management platform.
Ströer Media AG is a leading service provider for external and online advertising, proposing its clients individualized and completely integrated premium communication solutions. Ströer thus sets the standards of the future for innovation and quality in the field of digital media in Europe and opens new possibilities for addressing customers to advertising firms.
The Ströer group exploits more than 280.000 outdoor advertising spaces and thousands of websites. With consolidated revenues of €634 million in 2013, Ströer Media AG ranks among the biggest outdoor advertisement providers in Europe. The Ströer group employs around 2300 persons in more than 70 places.