Four months after the recent investment round, the founder and CEO of Sensorberg Alexander Oelling is pleased to welcome the industry veteran Michael von Roeder as Chief Operating Officer (COO) to the team.

“The IoT is one of the most significant changes for the industry since the invention of the Internet, more than 20 years ago. Sensorberg is one of the pioneers in this regard with its software for Beacon based on-the-fly networks and sets a new standard for digitization and automation of manual processes. Sensorberg’s solutions brings the industry into the new digital era. I am really glad to be able to bring my experiences from previous startups and large companies and share them with the Sensorberg team”, says Michael von Roeder.

At Sensorberg, Michael von Roeder will be mainly responsible for the development of industrial relations and will support such departments as sales, HR and finance. Michael is a founder and investor of several, located in Berlin start-ups and additionally well-known figure in the international entrepreneurial scene. He gained industrial experience while working at the energy group, Vattenfall. He was responsible for the pan-European IT and communication’s network. Between 2009 and 2010, he was COO and Managing Director of the iconmobile group, a member of the WPP, where he lead the Global Innovation and Business Development responsibilities. From 2003, he led the department Global User Experience of Vodafone in London, Tokyo and Dusseldorf. Between 1998 and 2003, he was a consultant in Communication & High Tech Practice at the consulting company Accenture. He holds a degree from the University of Stuttgart in Business Administration and Technology Management and is alumni of IMD Lausanne.

Sensorberg GmbH supports companies as a software-service provider in building on-the-fly IoT networks in a quick, cost-efficient and secure manner. The company delivers decisive advancements in both digitizing business processes and automating industrial and non-industrial workflows.

“Michael is the perfect complement for Sensorberg. He brings not only extensive industry experience, but also the necessary entrepreneurial spirit with him. I am very pleased to have such an experienced manager on board, who will help us to improve our leading market position as an industrial partner in the Internet of Things and digitalization”, says Alexander Oelling, founder and CEO of Sensorberg.