Berlin / Hannover, 26rd March 2015. At the Sensorberg stand at CeBIT 2015, Tony Sims OBE, Director, UK Trade & Investment Germany, had the opportunity to get an idea of the strategic combination of innovative technologies. With Alexander Oelling, founder and CEO of Sensorberg, he found the perfect partner to discuss combined technologies in the field of the Internet of Things (IoT).
To illustrate the possibilities offered by the combination of different technologies through iBeacon for digital marketing at the Point of Interest, Stampay has equipped its boxes with Sensorberg Beacons. In addition to Alexander Oelling´s TV-interview about “talking products in the German Mittelstand”, Sensorberg and Stampay jointly demonstrated how customer relationship and buying processes will be revolutionized in future retail.
The Sensorberg Beacon, integrated in the stampay Box, enables a contactless interaction between app and box. When walking by the fair’s stand, the app user receives a push notification on the smartphone containing a digital coupon for a free coffee. This coupon can be redeemed immediately through a scan at the stampay Box.
The combination of stamp and customer card, smartphone app and integrated Beacon offers each consumer the opportunity to partake in the bonus system on the smartphone. It is possible to allocate loyalty points, redeem rewards and coupons, pay via smartphone and rate the customer experience.
Another demonstration, which came unexpected for the 30 bloggers from the t3n-blogger tour, was the successful showcase based on the recent cooperation of the Beacon infrastructure provider Sensorberg with indoo.rs, the Austrian specialist for indoor positioning and navigation. Together, both iBeacon specialists demonstrated an exclusive indoor navigation case under real conditions. The live demonstration triggered great enthusiasm among visitors and customers.
Sensorberg sends its most sincere thanks to the Federal Office for Economic Affairs and Export Control for making the exceedingly successful presentation at the CeBIT possible.