IoT Pioneer Sensorberg appoints Industry Veteran Michael von Roeder as CEO

Berlin, March 28th, 2017 – Sensorberg, one of the pioneers in location-based industry solutions, appoints a new CEO. From end of March, Michael von Roeder will lead the company. He follows Sensorberg-Founder Alexander Oelling who will become Chairman of the Board.

The change of roles reflect the development of the company that now focuses much more on The Internet of Things at an industrial level. Sensorberg started out as a local provider of beacon-networks and is now becoming an internationally respected industry partner that enables the digitization of business models and the automatisation of industrial and non-industrial processes. In order to do so, Sensorberg has a multitude of IoT-use cases and integrates different location-technologies with its SaaS platform. As new CEO, von Roeder will continue this path.

Michael von Roeder has already been with the company as COO since last year. In that role he took care of the development of industrial relations, sales, HR and Finance. Now he takes over the overall responsibility and will keep on steering the company in the new direction. As a serial founder and startup investor, he has the right prerequisites to do so. On top of that, he brings a long standing international experience from different management roles to the table. He was responsible for pan-european IT and communications at energy company Vattenfall. He was managing director at the international WPP-agency Iconmobile. He led the global user experience function at Vodafone in London, Tokyo and Düsseldorf. At the beginning of his career Michael worked as consultant at Accenture and Fraunhofer.

„We make Industry 4.0 a reality and are helping the industry to digitally utilise their processes which will make them ready for the future. As CEO I will continue the change I already started so we will be able to compete even with big players or, in cases where it makes sense, to collaborate with them. I am thankful that Alexander with his expertise and network will still play a role as Chairman of the Board”, comments Michael von Roeder.

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About Sensorberg

Sensorberg is a Berlin-based technology company which was founded in 2013. Originally Sensorberg was know as a professional operator of beacon-technology. Today, Sensorberg is one of the leading IoT-Platforms and offers a multitude of industry solutions, making digitisation in corporations reality. Under the motto “Merging the physical with the digital world”, Sensorberg enables its clients to easily and quickly implement all kinds of IoT industry scenarios. Based on the most relevant location-technologies like bluetooth, RFID, geofences, QR-codes or WiFi, Sensorberg accelerates the digital transformation of various industry sectors. For companies of all sizes, Sensorberg allows safe, context- and location-based services as well as detailed insights in physical and digital business models. Sensorberg as about 30 employees and is headquartered in Berlin. CEO is Michael von Roeder.

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